June 2019 – May 2022

Recruitment and Retention Communications Specialist

• • • Developed and executed communication strategies to attract top talent, resulting in an increase in qualified applicants and improved candidate quality.
    • Directed and assisted the recruitment team (15+) to advertise and fill 1,000 job opportunities per year, resulting in a reduction in time-to-fill and improved efficiency in the hiring process.
    • Created a diverse range of promotional materials such as brochures, invites, posters, flyers, and social media graphics to advertise and promote various events and initiatives effectively.
    • Collaborated globally to create design and marketing materials for hospital-wide promotions and events, resulting in a cohesive brand identity and a 25% increase in event attendance.
    • Became on-site go-to photographer and videographer for all Mercy events and initiatives, capturing high-quality visual content that enhanced brand storytelling and increased engagement by 30%.
    • Maintained and curated content for (9) career-specific social media channels on various platforms, boosting followership and engagement by 300% (in 18 months) on LinkedIn, Facebook, and Instagram.
    • Designed, created, and published advertising marketing campaigns that resonated across multiple audiences, career tracks, and advertising mediums, leading to a 20% increase in applicants.
    • Revamped and revitalized the quarterly employee newsletter, Mercy Matters, increasing employee recognition and retention, while highlighting multiple departments and employees with specialized features with tons of positive feedback.
    • Digitized the recruitment process, including new hire paperwork, applicant tracking sheets, digital signatures, employee handbook, email signatures, and benefit packages, resulting in a 75% reduction in manual administrative tasks and improved efficiency in onboarding processes.
    • Led the redesign efforts for Mercy's and Stella Maris' career sites, creating mockups and wireframes, which resulted in a visually appealing and user-friendly interface that improved the candidate user experience and increased application completion rates.
    • Produced year-end reports to highlight HR's yearly efforts for board member presentations, effectively communicating key recruitment metrics, achievements, and future strategies.

December 2018 – June 2019

Digital Manager

Johns Hopkins University, Development and Alumni Relations

• • • Maintained the Alumni Association website, resulting in an increase in user engagement, achieved by building new web pages, redesigning current page layouts, and enhancing the overall website flow using CSS, HTML, and CMS Drupal tools.
    • Provided comprehensive support for GoHopOnline.com, the online alumni networking platform, by ensuring timely user approval, implementing regular site content updates, and delivering responsive user support, resulting in a 15% growth in active users.
    • Led the management and execution of the Alumni Association's and Alumni Council President's social media channels, including Twitter, Facebook, LinkedIn, and Instagram, resulting in an increase in followers and a boost in engagement.
    • Collaborated with Social Toaster to maximize the marketing and implementation of our social media ambassadorship program, Hopkins Promoters, which increased the number of participants, engagement levels, and overall brand advocacy.
    • Developed and executed targeted email marketing campaigns using Lyris, resulting in a 15% increase in event attendance and program participation among the alumni community.
    • Provided on-site event support for alumni events as a photographer and applied audio/video editing skills to create promotional content for various platforms, resulting in a 10% growth in post-event engagement.
    • Utilized advanced graphics tools and software to design and edit various marketing pieces for print and digital channels, resulting in an improvement in visual appeal and brand consistency across communication materials.
    • Managed content management systems while consistently meeting multiple team deadlines, ensuring a 100% on-time delivery rate for website updates and content publication.
    • Supervised a team of three part-time student workers, effectively delegating additional alumni association communication needs, resulting in a 20% increase in productivity and timely completion of tasks.
    • Conducted thorough audits on existing project management tools to assess their effectiveness, resulting in the implementation of a streamlined standard operating procedure for design requests and project completion, reducing turnaround time and improving overall efficiency.

October 2017 – June 2018

Total Rewards Communications Specialist

LifeBridge Health, Carroll Hospital

• • • Created and executed multiple employee engagement design pieces to boost employee morale and enhance the LifeBridge culture, which increased motivation and the positive employee experience.
    • Efficiently organized and conducted weekly meetings for a large workforce of over 100 employees, ensuring timely and productive discussions.
    • Collaborated with key stakeholders to communicate crucial information, in print and digital formats, during the HR software change, successfully communicating important workarounds that led to minimal disruptions for employees.
    • Conducted audits for the HR intranet site, enabling the development of comprehensive marketing plans to update/revamp that included wireframes and mockups to visualize and explain the proposed changes and improvements.
    • Successfully executed various interpersonal communications involving design and copywriting, and branding to effectively convey important messages that were consistent across multiple communication channels.
    • Provided guidance and support to the benefit and recruitment teams in creating specialized ad pieces that effectively highlighted benefit packages, thereby maximizing HR outreach efforts.

August 2015 – September 2017

Creative Manager

University of Baltimore, Merrick School of Business, Dean’s Office

• • • Worked closely with the director to create a strategic plan and schedule to achieve objectives, leading to a 20% improvement in project efficiency and a 25% reduction in project delays.
    • Successfully handled a comprehensive workload of design projects and social media campaigns, encompassing graphic design, multimedia, and branding elements, successfully meeting multiple due dates.
    • Captured digital photographs and videos of staff and events for the school's website and various media channels, resulting in an enhanced visual online presence and a 25% increase in website traffic.
    • Developed and designed print communications projects such as brochures, posters, flyers, and newsletters that strictly adhered to the university's style guide and branding standards, ensuring consistency and professionalism across all promotional materials.
    • Demonstrated creativity and innovation by creating specialized projects, including videos, interactive media, website editing, animation, and conference materials, garnering positive feedback from stakeholders.
    • Effectively managed customer feedback, actively incorporating revisions and adjustments to create mutually accepted final versions of design projects, resulting in a high level of client satisfaction and a 95% customer approval rate.
    • Worked with outside vendors to get pricing, assist with approvals, and oversaw completion and delivery of final products, resulting in improved project timelines.
    • Implemented strategic branding efforts by monogramming university and school logos on swag items, attracting potential donors and students to the programs, leading to a 10% rise in donor contributions.

January 2015 – May 2015

Graphic Designer & Project Manager

University of Baltimore, Center for Entrepreneurship and Innovation

• • • Developed and implemented a cutting-edge strategic plan that successfully increased office visibility, engagement, and promoted entrepreneurship programs throughout the university using a video marketing campaign, resulting in a 15% increase in student participation.
    • Developed, managed, and coordinated advertising and promotional materials for print, digital, and social media platforms, leading to a 30% growth in program use.
    • Created visually captivating, branded wall graphics for the incubator space, donor wall, and 3D Design Lab, enhancing the overall atmosphere, increasing brand recognition, and received positive feedback from 90% of visitors.
    • Increased attendance for program events by 75% through effective advertisement strategies and targeted marketing campaigns, such as grassroots marketing, resulting in a higher level of community engagement, awareness, and participation.
    • Executed flawless on-site logistics at events, including assisting presenter lineups and ensuring seamless utilization of audio/visual technology for seamless live event production.
    • Actively contributed to team meetings and brainstorming sessions, providing valuable input and generating innovative ideas for improving program outreach and effectiveness.
    • Conducted comprehensive data collection and analysis to optimize the center's outreach program, which led to increased program participation and improved outcomes.
    • Assumed the role of an event photographer, capturing the excitement and success of events and posting edited images to social media platforms, resulting in positive feedback from attendees, staff, and donors.

January 2014 – August 2016

Sr. Graphic Designer & Digital Content Manager

University of Baltimore, Campus Recreation and Wellness

• • • Successfully executed cross-platform visual ad campaigns for various events, activities, and office initiatives, encompassing both print and digital elements, and ensuring wide exposure across UB's campus, website, and social media platforms and increasing participation
    • Actively participated in collaborative brainstorming sessions to develop and implement larger marketing campaigns, leveraging teamwork to achieve maximum visibility and impact.
    • Effectively managed and maintained social media accounts for the university, driving brand awareness, fostering community engagement, and increasing website traffic.
    • Created specialty concepts with viral potential using video and multimedia technologies, leading to increased user engagement and brand recognition.
    • Mastered and proficiently handled and provided training on the Digital Content Management System, overseeing university-wide visual signage and ensuring smooth operations.
    • Conducted comprehensive training sessions for all new hires, providing them with clear expectations and guidelines for success.
    • Reviewed and enhanced staff designs, ensuring adherence to typography, photography, and brand standards.
    • Performed internal operations audit and established a streamlined production schedule and file organization system for the department, optimizing efficiency, accuracy, and workflow.